About

I'm Matt Svarcs Richardson. Usually I go by Matt, sometimes I go by MSR. I'm an entrepreneur and an adventurer.

I was recognized by Forbes 30 Under 30, for my role as co-founder and CEO of Alltrue. Alltrue grew to nearly $100M ARR and 300,000 paying members, before it was restructured and sold in 2022.

I've hitchhiked across three continents mostly without any money, biked across Europe, and packrafted and backpacked almost everywhere west of Nebraska, including Alaska.

I've also snuck into the Super Bowl, the World Series, and the NBA Finals. Multiple times. And the Mayweather v. McGregor fight. And a lot more things. I call it gatecrashing but it's really more like a dance. It's the ultimate expression of kairos. I started when I was fifteen and I couldn't stop.

I love games. Especially the kind that children make up. I still invent games like this all the time. Everything can be a game.

I grew up in the Bay Area, spent ten years in Los Angeles, and recently moved to Bend, Oregon.

Currently writing to understand what I think, and planning my next business.

Website illustrations by my lovely wife Antra.