MSR

I'm Matt Svarcs Richardson. MSR. I'm an entrepreneur, an adventurer, and sometimes an essayist.

I was recognized by Forbes 30 Under 30, for my role as co-founder and CEO of Alltrue. Alltrue grew to nearly $100M ARR and 300,000 paying members, before it was restructured and sold in 2022.

I've hitchhiked across three continents mostly without any money, biked across Europe, and packrafted and backpacked almost everywhere west of Nebraska, including Alaska.

I've also snuck into the Super Bowl, the World Series, and the NBA Finals. And a lot more things. I call it gatecrashing but it's really more like a dance. Eventually I’ll write a few essays about it.

I love games and invent them all the time, like a child. I never grew out of this. Everything can be a game.

I grew up in the Bay Area, spent ten years in Los Angeles, and recently moved to Bend, Oregon.