I'm Matt Svarcs Richardson. MSR. I'm an entrepreneur, an adventurer, and sometimes an essayist.
I believe that the secret to an interesting, well-lived life is to set unreasonable goals for yourself and to pursue them relentlessly. I’ll write about this a lot here, and I’ll encourage you to try it.
I was recognized by Forbes 30 Under 30 for my role as co-founder and CEO of Alltrue — the Whole Foods for non-food. Alltrue grew to nearly $100M ARR and 300,000 paying members. I’m currently building Ansel, a premium ultralight outdoor gear brand. I plan to work on Ansel for the next 50+ years.
I've hitchhiked across three continents mostly without money, biked across Europe, and packrafted and backpacked almost everywhere in the American West, including Alaska.
I love games and invent them all the time, like a child. I never grew out of this. Everything can be a game.
I grew up in the Bay Area, spent ten years in Los Angeles, and recently moved to Bend, Oregon.
